Reklam ajansı belirlemesi konusunda hassasiyet göstermek, etkili bir reklam için elzemdir. Öncelikle portfolyo deneyimini detaylıca gözden geçirmelisiniz. Beklenen ajansın, sektörünüzle alakalı deneyimi gereklidir. Ayrıca, koordinasyon becerileri, yaratıcı çözümler sunma yeteneği ve fiyat konusunda anlayış da değerlendirilmesi

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